Research compiled by Folksam revealed that shoulder and wishbone injuries are the most common for cyclists. To minimise these injuries Idesign, in collaboration with Folksam, developed shoulder protection that would be both practical and fashionable. Using extensive user data three different prototypes were developed. In this project I was involved with creating personas, sketching, doing mockups and finally 3d-printing a pad along with a positive that I used for shaping leather around the 3d-printed pad to create a convincing prototype. View the finished project here.
3d-printed pad with positive.
Shaping the leather onto the pad.
Illustrator visualisations exploring branding.
Production drawing. Illustrator.