The design is focused on ease of use and simplicity resulting in a less cluttered product. The sides slide together for easy storage and there’s space underneath for the power cable. The toaster is just under 10 cm wide closed. The lift and heat control has been merged into one unit. The heat control lacks visual markings. Instead the different heat modes can be felt thru tactile stops.
The design incorporates Philips signature rounded corners. The rubber strip protects the edges and highlights the slide-open feature.
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