solo-spoon

Mug for Sagaform

2010.

The aim was to design a mug for Sagaform that would match their playful and innovative design DNA and core values. The sketches display different alternatives that explores proportion, graphical divisions and playful elements. The result is a mug using classical elements in a playful manner. The ear, which traditionally is a smaller detail has been elevated to become graphically equal the mug and the function becomes more apparent. The oversized ear is easy to grip and also makes it easier to hold several cups with one hand.

cups-ideation

solo-spoon

cup-double