The aim was to visualize a vehicle concept for IKEA, incorporating core values such as family friendly, Scandinavian design and a low cost.
Exterior sketches are built upon compact yet tall proportions which create lots of interior space. Interior sketches all features IKEA inspired seats and connects to the Scandinavian design theme.
The final concept is all about a flexible interior. The IKEA inspired seats can be moved around in the vehicle to a number of different seating configurations. The idea is to have a wide range of seats for the customer to choose from to offer the possibility of individually designed interiors, much like you change furniture in your home. The exterior is relatively straight forward where the lower transparent surface and line is a dominant feature that ads character. The head lights are bright OLED panels that make changeable graphics possible. The vehicle uses in-wheel motors that are powered by the two battery packages placed in the front and back.
